If your company is relatively new, then you are probably spending virtually every hour of the day coming up with ways to make more people aware of the products or services that you have to offer in order to ultimately generate a profit. And, if you’re someone who tends to do a lot of research on how you can do just that, you’ve probably read about the importance of marketing your business.

The good news is that not all advertising requires spending a lot of money. Thanks to the platform and power of social media, there are actually some things that you can do, free of charge, to help your small business to grow bigger. As a matter of fact, we have five solid social media marketing tips for you below:

Be “social media savvy”. Almost everyone with a business has a Facebook fan page, a Twitter and LinkedIn account and a Pinterest page. That doesn’t necessarily mean that they are up on the tools that they can use to make the most of their social media memberships, though. ReFollow for Twitter, Flickr Uploadr and the StumbleUpon Toolbar are just some of the ways that you can keep your social media accounts organized, which can ultimately save you a lot of time.

Have a blog on your website. Something else that most companies have is a website. But, in order to keep people wanting to come back, make sure that you have a blog feature on it that you update at least 1-2 times per week. Also, because most people only spend about three minutes, on average, on each website that they visit, make sure to have copy that is no more than 500 words and that from time to time, you also post some video blogs too.

Use some links. It’s a good idea to make sure that all of the things that you’re doing on social media platforms ultimately refer people to your own website. So, whether it’s your YouTube subscription page, your Twitter account or Instagram photos, make sure to link those things back to your site and to also provide the web address to your site on those accounts.

Host some giveaways. Something that people will never get tired of is a good old fashioned giveaway. Whether it’s a contest for a free item or a discount to those who refer to the most people to your website, definitely make it a point, at least once every couple of months, to host a giveaway. It’s fun for the readers and ultimately beneficial for you.

Provide good food for thought. If you consulted with a social media management company about some of the ways that you should effectively market your company, one of the things that they would probably tell you is don’t talk so much about yourself that you forget to provide people with information, tips and resources that can make their own lives better too. One of the key things to keep in mind is that you want to do things that will keep individuals coming back for more on your website and so, the more you help them now, the more they will be inclined to do business with you in the (near) future.